Bsky Tracker paragraph update

website/guides/how-to-use-bluesky-to-grow-your-brand.md

···
 
 As of May 2025, Bluesky has over 36 million users. Journalists, politicians, activists, celebrities, and everyday individuals are now using it to engage with the content and communities that matter most to them. If you're wondering whether your brand should be there too, **this guide will help you decide—and show you exactly how to succeed if you do.**
 
-Getting started on Bluesky is actually very easy, and it doesn't require a big time investment. You don't need to completely change your content strategy or brand voice to make it work. 
+Getting started on Bluesky is actually very easy, and it doesn't require a big time investment. You don't need to completely change your content strategy or brand voice to make it work.
 
 All it takes are a few small tweaks. You can eventually choose to dive deeper and use Bluesky's more advanced features, but they are not necessary.
 
-But first, why should you listen to me about this? 
+But first, why should you listen to me about this?
 
-Well, I've been on Bluesky since basically the beginning… I was account #1,216. I also set up one of the first brand accounts, back when that wasn't something anyone thought was worth doing. 
+Well, I've been on Bluesky since basically the beginning… I was account #1,216. I also set up one of the first brand accounts, back when that wasn't something anyone thought was worth doing.
 
 My background is in social media and community growth, but nowadays I create resources that help people have a more enjoyable experience online. My hope is that I can use all the hours I've invested on Bluesky to make it more accessible to everyone else, including brands and communities that want to connect with their audiences there.
 
···
 ## Quick Start Guide
 
 **1. Create your account.**
-- Go to [bsky.app](https://bsky.app/) and click "Create account".  
+- Go to [bsky.app](https://bsky.app/) and click "Create account".
 - Choose an initial default username.
 
 **2. Setup your profile.**
-- Add an avatar, banner image, display name, and description.  
+- Add an avatar, banner image, display name, and description.
 - Include a link to your website in your bio.
 
-**3. Connect your custom domain.** 
-- Usernames on Bluesky are just domain names. You get a default one to start, but if you want to look credible and trustworthy, you should likely use your own domain.  
-- Go to [bsky.app/settings/account](https://bsky.app/settings/account) and choose "Update Handle".   
-- Press the "I have my own domain" button.  
-- Update your domain's DNS settings with the records provided. If you work at a company, you may have to get your IT department to make this change for you.  
+**3. Connect your custom domain.**
+- Usernames on Bluesky are just domain names. You get a default one to start, but if you want to look credible and trustworthy, you should likely use your own domain.
+- Go to [bsky.app/settings/account](https://bsky.app/settings/account) and choose "Update Handle".
+- Press the "I have my own domain" button.
+- Update your domain's DNS settings with the records provided. If you work at a company, you may have to get your IT department to make this change for you.
 - Wait for the DNS record changes to take effect (usually within 15 minutes, could be 24 hours).
 
 ![Screenshot showing how to change your handle on Bluesky](/guides/screenshots/change-handle.png)
···
 - Introduce yourself, announce your latest news, or share something helpful within your niche. It's probably best to wait to do this until your handle updates to your custom domain though.
 
 **5. Share about it on other channels.**
-- Let your world know they can find you on Bluesky now. 
+- Let your world know they can find you on Bluesky now.
 
 **6. Add your Bluesky link to your website.**
 - If you have icons or links to your social media profiles on your website, add Bluesky to that list.
···
 
 ### Backstory
 
-In 2019, the CEO of Twitter announced an internal research project called "Bluesky". The goal was to explore the feasibility of creating a decentralized internet protocol that could power Twitter and other social media platforms. 
+In 2019, the CEO of Twitter announced an internal research project called "Bluesky". The goal was to explore the feasibility of creating a decentralized internet protocol that could power Twitter and other social media platforms.
 
 After a couple of years and an initial funding pool of $13 million contributed by Twitter, Bluesky became an independent organization with zero ties to its originator. In late 2022, Bluesky privately launched its new social media app to a small group of test users. The app was very similar to Twitter, but it was powered by what became known as the AT Protocol.
 
···
 
 While you might be tempted to gloss over the decentralized technology that underlies Bluesky, learning the basics of it can be extremely helpful in both understanding part of the Bluesky culture and also tapping into the unique opportunities it can provide.
 
-On a traditional social media site like Twitter or Facebook, all of the user data is controlled by one centralized entity — a for-profit corporation — and stored within that entity's database in a proprietary data format that will only work with their app. 
+On a traditional social media site like Twitter or Facebook, all of the user data is controlled by one centralized entity — a for-profit corporation — and stored within that entity's database in a proprietary data format that will only work with their app.
 
 If that social media app goes rogue, declines in quality, or gets bought by a billionaire, then the users don't have much of a choice in the matter... they either have to forfeit all of the followers and content they amassed over a long period of time or continue using the platform despite all of its toxicity and general crappiness.
 
···
 
 ### Where your data is stored
 
-When you create an account on Bluesky, you're actually creating an AT Protocol account, even if you don't realize it. When you make a post on Bluesky, reply to another user, or like an image, all of that data gets stored in what's called your account's Personal Data Server (PDS). 
+When you create an account on Bluesky, you're actually creating an AT Protocol account, even if you don't realize it. When you make a post on Bluesky, reply to another user, or like an image, all of that data gets stored in what's called your account's Personal Data Server (PDS).
 
-The PDS is basically just a file folder containing lots of different files that get stored on a server in the cloud. You can decide which company (or even yourself) "hosts" your data, similar to how a website is hosted. 
+The PDS is basically just a file folder containing lots of different files that get stored on a server in the cloud. You can decide which company (or even yourself) "hosts" your data, similar to how a website is hosted.
 
 By default, new Bluesky accounts have their PDS data hosted on one of many different Bluesky servers, each of which is named after a different type of mushroom.
 
-`shiitake.us-east.host.bsky.network`  
-`oyster.us-east.host.bsky.network`  
+`shiitake.us-east.host.bsky.network`
+`oyster.us-east.host.bsky.network`
 `maitake.us-west.host.bsky.network`
 
-If Bluesky were to ever shut down or become hostile, users could move their data to a new host and still maintain all of their likes, followers, and posts. 
+If Bluesky were to ever shut down or become hostile, users could move their data to a new host and still maintain all of their likes, followers, and posts.
 
-Think of it like your email provider — there are many different companies that provide email hosting services such as Gmail, Outlook, and iCloud. If you ever need or want to, you can download your email archive and contacts and import that data into another email provider. 
+Think of it like your email provider — there are many different companies that provide email hosting services such as Gmail, Outlook, and iCloud. If you ever need or want to, you can download your email archive and contacts and import that data into another email provider.
 
 The reason this is possible is because all of these companies chose to build their product on top of the decentralized protocols that emailing technology uses. In that sense, the AT Protocol is sort of like email but for social media.
 
···
 
 Perhaps its flagship feature, Bluesky has become famous for how it allows anyone to not only choose which algorithm their feed uses, but also build their own. Gone are the days of being forced to scroll through a non-chronological feed containing posts from random accounts you've never followed. For creators and brands, this means that your primary goal is no longer just "appease the algorithm"… because there isn't just one singular algorithm to please.
 
-Bluesky comes with two optional feeds out of the box: 1) Discover, and 2) Following. 
+Bluesky comes with two optional feeds out of the box: 1) Discover, and 2) Following.
 
 Discover is Bluesky's proprietary suggestion algorithm similar to TikTok's "For You" feed. The difference of course is that no one has to use the Discover feed or even have it appear in their app at all… you can disable it completely and rely upon the Following feed, another community-made feed, or a custom feed of your own design.
 
···
 
 #### 2. Third-party moderation services
 
-After the AT Protocol launched, there was a lot of talk about the concept of "composable moderation", which basically just means a suite of tools and infrastructure that would let anyone provide moderation services on top of the network. 
+After the AT Protocol launched, there was a lot of talk about the concept of "composable moderation", which basically just means a suite of tools and infrastructure that would let anyone provide moderation services on top of the network.
 
 One of the most well known examples of this is a service called [Blacksky](https://bsky.app/profile/blacksky.app) which provides a space for Black community building. Users can report posts/content to this third-party service and filter content out of their feeds based on it instead of Bluesky's official moderation.
 
···
 
 #### 3. Labelers + content filters
 
-Connected to third-party moderation services are a special tool called "labelers". What is a labeler? Well, it applies labels to things. 
+Connected to third-party moderation services are a special tool called "labelers". What is a labeler? Well, it applies labels to things.
 
-There are moderation labelers that allow you to hide, warn, or filter posts/accounts based on specific labels (i.e. like the screenshot labeler mentioned earlier), but then there are also vanity labelers that allow users to self-identify with communities, causes, and more by applying a voluntary public label to their own account. 
+There are moderation labelers that allow you to hide, warn, or filter posts/accounts based on specific labels (i.e. like the screenshot labeler mentioned earlier), but then there are also vanity labelers that allow users to self-identify with communities, causes, and more by applying a voluntary public label to their own account.
 
 For instance, there's a [vanity labeler for Swifties](https://bsky.app/profile/eras.bsky.sh) that lets them add a little "flair" to their profile in the form of their favorite Taylor Swift Era. Custom labelers of all types and sizes can be created by anyone, though the process to do so is still quite technical at this time.
 
···
 
 #### 4. Domain names as usernames
 
-Ever been frustrated when joining a new app and learning that your username of choice has already been taken? On Bluesky, this problem is not nearly as significant thanks to the fact that all usernames on the network are actually domain names. 
+Ever been frustrated when joining a new app and learning that your username of choice has already been taken? On Bluesky, this problem is not nearly as significant thanks to the fact that all usernames on the network are actually domain names.
 
-When you create a new account, you can get a default username that looks like `name.bsky.social`, but you can (and should) set up your own because brands and creators without default names are sometimes seen as potential impersonators. 
+When you create a new account, you can get a default username that looks like `name.bsky.social`, but you can (and should) set up your own because brands and creators without default names are sometimes seen as potential impersonators.
 
 Using your own domain name is a way to self-verify your account's legitimacy. For instance, NPR (National Public Radio) has the username of @npr.org, which is also its official website. Only the owner of the domain can possibly set it as a Bluesky username, so you know with confidence that the account is official. There are even many government accounts that can be quickly identified by their country's government domain structure (such as .gov in the United States).
 
 You can also set up subdomains as usernames, so you could set up team member accounts such as name.brand.team. Bluesky itself does this for many of its employees — check out the CEO's handle: @jay.bsky.team
 
-[How to use your domain as your Bluesky handle](https://bsky.social/about/blog/4-28-2023-domain-handle-tutorial) 
+[How to use your domain as your Bluesky handle](https://bsky.social/about/blog/4-28-2023-domain-handle-tutorial)
 
 #### 5. Trusted Verifiers
 
···
 
 ![A screenshot showing Paul Frazee's verified account on Bluesky](/guides/screenshots/paul-verification.png)
 
-Furthermore, the underlying technology that makes this system possible is completely composable, meaning that any user on the network can issue a "verification" record for any other account and theoretically become a "Trusted Verifier" themself. 
+Furthermore, the underlying technology that makes this system possible is completely composable, meaning that any user on the network can issue a "verification" record for any other account and theoretically become a "Trusted Verifier" themself.
 
-While the odds of this are relatively low in the official Bluesky app, there are already third-party Bluesky client apps like [deer.social](https://deer.social) that allow you to fully customize and set your own list of "Trusted Verifiers". This means that you could have blue check marks appear next to accounts verified by your friends or colleagues rather than from Bluesky or the New York Times. 
+While the odds of this are relatively low in the official Bluesky app, there are already third-party Bluesky client apps like [deer.social](https://deer.social) that allow you to fully customize and set your own list of "Trusted Verifiers". This means that you could have blue check marks appear next to accounts verified by your friends or colleagues rather than from Bluesky or the New York Times.
 
 #### 6. Free, open API
 
-Twitter used to have a free and relatively open stream of public data that was accessible via an API (Application Programming Interface), but when Elon Musk took over, he quickly shut this API down and started charging exorbitant prices to access the data. 
+Twitter used to have a free and relatively open stream of public data that was accessible via an API (Application Programming Interface), but when Elon Musk took over, he quickly shut this API down and started charging exorbitant prices to access the data.
 
-If you're unsure of what an API is or why it's significant, just compare the vibrant ecosystem of third-party integrations and applications that exists on Bluesky with what X has today... Bluesky is like a lush beautiful garden filled with lots of diverse plant life, and X is a vacant backlot with some old and dying corporate landscaping. 
+If you're unsure of what an API is or why it's significant, just compare the vibrant ecosystem of third-party integrations and applications that exists on Bluesky with what X has today... Bluesky is like a lush beautiful garden filled with lots of diverse plant life, and X is a vacant backlot with some old and dying corporate landscaping.
 
 An API is merely a highway that developers and creators can use to retrieve and send data. With Bluesky, that highway is open, free, and lets you explore the world. With X, only the wealthiest can drive on the highway and there are speed traps everywhere.
 
···
 
 #### 7. Everything is public
 
-Speaking of the public, almost everything you do on Bluesky at the moment is publicly accessible data (even blocks and likes!). This won't matter that much to brands, organizations, and creators who explicitly want their content to be public, but it might matter to some of the people in your audience or community. Stay mindful about it, and just know that there are long-term plans to introduce some form of private data or narrow-casting in the future. 
+Speaking of the public, almost everything you do on Bluesky at the moment is publicly accessible data (even blocks and likes!). This won't matter that much to brands, organizations, and creators who explicitly want their content to be public, but it might matter to some of the people in your audience or community. Stay mindful about it, and just know that there are long-term plans to introduce some form of private data or narrow-casting in the future.
 
 #### 8. In-app media players
 
-On most social platforms, sharing a YouTube or Spotify link won't play the media directly within the app. Instead, users have to leave the platform and open YouTube or Spotify to watch or listen. On Bluesky, this isn't the case. You can listen to music or watch embedded videos without having to leave the app. 
+On most social platforms, sharing a YouTube or Spotify link won't play the media directly within the app. Instead, users have to leave the platform and open YouTube or Spotify to watch or listen. On Bluesky, this isn't the case. You can listen to music or watch embedded videos without having to leave the app.
 
 #### 9. No outbound link suppression
 
···
 
 #### 10. Starter packs
 
-One of the difficult parts of joining a new social network is finding accounts that share your common interests and values. Bluesky tackled this issue by introducing an industry-first that was soon copied by Meta/Instagram: Starter Packs. 
+One of the difficult parts of joining a new social network is finding accounts that share your common interests and values. Bluesky tackled this issue by introducing an industry-first that was soon copied by Meta/Instagram: Starter Packs.
 
-At their core, Starter Packs are hand-curated lists of accounts that anyone can make. Each starter pack even has an invite-link attached to it. By sharing a Starter Pack with someone, they can create a new Bluesky account and follow a bunch of relevant accounts instantly. 
+At their core, Starter Packs are hand-curated lists of accounts that anyone can make. Each starter pack even has an invite-link attached to it. By sharing a Starter Pack with someone, they can create a new Bluesky account and follow a bunch of relevant accounts instantly.
 
 This feature works especially well for community building, whether that's for a city (Boston!), a fandom (kpop!), or even bicycle riders. If you're a brand, you could set up a Starter Pack that has your entire team in it or trusted industry voices.
 
···
 
 #### 11. Advanced preferences
 
-Hidden under the surface of Bluesky are a plethora of user customizations that apply to the "Following" feed (the reverse-chronological feed of just posts from accounts someone follows) and beyond. For instance, you can disable seeing reposts, quote posts, and replies. 
+Hidden under the surface of Bluesky are a plethora of user customizations that apply to the "Following" feed (the reverse-chronological feed of just posts from accounts someone follows) and beyond. For instance, you can disable seeing reposts, quote posts, and replies.
 
-Within threads, you have the option of ordering the replies however you want: most liked, oldest, newest, prioritize following, hot, or even random (aka "Poster's Roulette"). 
+Within threads, you have the option of ordering the replies however you want: most liked, oldest, newest, prioritize following, hot, or even random (aka "Poster's Roulette").
 
 ![A screenshot showing the feed preferences interface on Bluesky](/guides/screenshots/feed-preferences.png)
 
 #### 12. Advanced reply/quote settings
 
-Not only can you turn off replies to your Bluesky posts, but you can also customize reply permissions in extremely granular ways. For instance, you can specify that only users on a custom list can contribute to the conversation or make it so that someone has to be following you in order to reply. 
+Not only can you turn off replies to your Bluesky posts, but you can also customize reply permissions in extremely granular ways. For instance, you can specify that only users on a custom list can contribute to the conversation or make it so that someone has to be following you in order to reply.
 
 Additionally, you can prevent people from quote-posting your content completely. Both of these features are even available to apply retroactively.
 
 #### 13. Nuclear block
 
-Bluesky has intentionally tried to cultivate an environment where users have more control over who can interact with them. One of the ways they achieved this is through what is colloquially known as the Nuclear Block. 
+Bluesky has intentionally tried to cultivate an environment where users have more control over who can interact with them. One of the ways they achieved this is through what is colloquially known as the Nuclear Block.
 
 If two people are having a conversation on Bluesky and one blocks the other, the entire conversation thread becomes hidden from view for everyone else. This feature is a bit controversial, having divided the community into two camps: people who love it and people who hate it. There's not much that can be done about it though, so just keep it in mind if you ever see a "blocked" message in a thread and wonder what's going on. It doesn't always mean that you've been blocked by someone.
 
···
 
 The biggest growth event that the network has experienced so far though was in the days surrounding the 2024 United States presidential election, at which point millions of people created new Bluesky accounts in an effort to migrate off of big tech social networks like Facebook, Instagram, and X.
 
-In the months that followed, many people mistakenly started to assume that Bluesky had effectively become a politically left-leaning platform just for democrats. In reality, the culture of Bluesky is so multi-faceted at this point that it really doesn't make sense to think about it with such a hegemonic lens. 
+In the months that followed, many people mistakenly started to assume that Bluesky had effectively become a politically left-leaning platform just for democrats. In reality, the culture of Bluesky is so multi-faceted at this point that it really doesn't make sense to think about it with such a hegemonic lens.
 
 There isn't a singular "Bluesky Culture" anymore. The user base is made up of millions of people from all over the world with an innumerable number of niche interests.
 
···
 
 With Bluesky, a traditional advertising model is not nearly as feasible or sustainable due to the underlying protocol's design and open nature. If Bluesky began having advertisements in their app, people could easily choose to consume the same content through the "window" of a third-party app that doesn't have ads.
 
-In this situation, the primary way to keep people using your app (and even get them to pay for it!) is to offer an unparalleled positive experience with quality features. This framework better aligns the company's incentives to be in step with the users' needs. 
+In this situation, the primary way to keep people using your app (and even get them to pay for it!) is to offer an unparalleled positive experience with quality features. This framework better aligns the company's incentives to be in step with the users' needs.
 
 This isn't to say that advertising will never exist within Bluesky, but at the very least it won't manifest in the exact same way as it has in the past.
 
 #### 3. There's more control.
 
-One of the many benefits of an open and interoperable network is that users have greater control over their individual experiences. Bluesky empowers users with a significantly higher degree of agency in comparison to traditional social platforms. 
+One of the many benefits of an open and interoperable network is that users have greater control over their individual experiences. Bluesky empowers users with a significantly higher degree of agency in comparison to traditional social platforms.
 
 This reality also contributes to Bluesky's multicultural environment... for any given user that you meet, you can't assume that they are engaging with the network using the same "lens" that you are.
 
···
 
 #### 1. Use links directly, without any weird hacks
 
-As we've discussed in previous sections, Bluesky does not suppress outbound links to other websites. This means that you don't need to perform the same algorithmic gymnastics just to sneak in a link to your website. Instead of making a main post and then following up with a reply containing the link or pointing to your bio, just put the link in the main post. 
+As we've discussed in previous sections, Bluesky does not suppress outbound links to other websites. This means that you don't need to perform the same algorithmic gymnastics just to sneak in a link to your website. Instead of making a main post and then following up with a reply containing the link or pointing to your bio, just put the link in the main post.
 
 If you were to keep using the workarounds that are required on other platforms, many Bluesky users might see your activity as half-hearted, ignorant, or even cringe. On Bluesky, people like links and don't want to have to go searching for them in weird places.
 
-❌ Don't: 'Great article! (link in bio)' 
+❌ Don't: 'Great article! (link in bio)'
 
 ✅ Do: 'Great article on sustainable fashion: [direct link]'
 
···
 
 #### 4. Consider the variables or conditions of relevant topical feeds
 
-Remember, Bluesky doesn't just have one algorithmic feed. It has a limitless number of customizable user-generated algorithms in addition to its default "Discover" algorithm. Many people disable the default algorithm completely and choose to rely upon more niche or topical feeds instead. 
+Remember, Bluesky doesn't just have one algorithmic feed. It has a limitless number of customizable user-generated algorithms in addition to its default "Discover" algorithm. Many people disable the default algorithm completely and choose to rely upon more niche or topical feeds instead.
 
 For instance, there are community-controlled feeds dedicated to lovers of mushrooms/fungi, web development, and academic research. Each of these feeds has a custom algorithm with different conditions/rules that dictates which posts or content show up in the feed (this is often a good use-case for hashtags). Consider if there are any popular feeds in your niche that would welcome your contributions. If you do find such feeds, try to see if there is any public documentation available that shows how the feed works, and then use that information appropriately while crafting your related content.
 
···
 
 While Labelers were originally designed as a "serious" moderation tool, they have now evolved to include even more casual or even silly use cases. For instance, the official Bluesky company released a Super Bowl Labeler for the 2025 Super Bowl which allowed users to apply a label to their accounts to display which football team they were rooting for.
 
-Other Labelers use more advanced technology to automatically analyze and categorize accounts/posts based on publicly available data. 
+Other Labelers use more advanced technology to automatically analyze and categorize accounts/posts based on publicly available data.
 
 ![Screenshot of the Bikesky Labeler showing a profile with a "Cyclist" label applied](screenshots/bikesky-labeler.png)
 
···
 
 Here is a list of some different Labelers to give you more inspiration and ideas:
 
-* [Bikesky Labeler](https://bsky.app/profile/labeler.bikesky.social)  
-* [Super Bowl Labeler](https://bsky.app/profile/did:plc:h2btirb6mgshvzf2jqrsggbc)  
-* [Pronouns Labeler](https://bsky.app/profile/pronouns.diy)  
-* [The Cave of Trophonius](https://bsky.app/profile/oracle.posters.rip)  
+* [Bikesky Labeler](https://bsky.app/profile/labeler.bikesky.social)
+* [Super Bowl Labeler](https://bsky.app/profile/did:plc:h2btirb6mgshvzf2jqrsggbc)
+* [Pronouns Labeler](https://bsky.app/profile/pronouns.diy)
+* [The Cave of Trophonius](https://bsky.app/profile/oracle.posters.rip)
 * [Screenshots Labeler](https://bsky.app/profile/xblock.aendra.dev)
 
 Creating your own Labeler is not user-friendly at the moment though, but it is possible if you have some coding/development skills. To get you started [check out this Github Repository](https://github.com/aliceisjustplaying/labeler-starter-kit-bsky) that a community member created to serve as a starter kit for creating a Labeler.
···
 
 The internal feed is designed to include only mentions of your brand name, links to your website, or important keywords for monitoring trends. You, your social media manager, or customer support team can use this feed to stay on top of feedback or community questions. Keep in mind though that any feed you create is public and could be followed by any other user.
 
-The public feed is your brand's contribution to the community. It should be a highly valuable feed that displays curated or relevant posts from other accounts that are about or adjacent to your niche. This feed shouldn't be specifically for just the people that are aware of you, but rather it should be for appealing to newcomers first and foremost. 
+The public feed is your brand's contribution to the community. It should be a highly valuable feed that displays curated or relevant posts from other accounts that are about or adjacent to your niche. This feed shouldn't be specifically for just the people that are aware of you, but rather it should be for appealing to newcomers first and foremost.
 
 By doing this, you're providing a valuable free service to people and getting your brand name out there at the same time. Be tactful in how you promote yourself though using this method, most people are not going to be interested in a feed that is created or managed in a way that comes across as self promo or advertising.
 
···
 
 [https://bsky.app/profile/boston.gov](https://bsky.app/profile/boston.gov)
 
-The most populous city in the commonwealth of Massachusetts is also one of the most active municipalities on Bluesky currently. Boasting over two dozen interconnected government-owned accounts, Boston's embrace of Bluesky is a great blueprint for how a large entity could join the social network. 
+The most populous city in the commonwealth of Massachusetts is also one of the most active municipalities on Bluesky currently. Boasting over two dozen interconnected government-owned accounts, Boston's embrace of Bluesky is a great blueprint for how a large entity could join the social network.
 
 Each of their major city departments has its own Bluesky account with consistent branding and official usernames that are self-verified using the subdomain system. Anyone can instantly recognize a Boston account as being official because they all end in the [boston.gov](https://boston.gov) domain name. Furthermore, they have a Starter Pack that contains all of the city accounts, plus the mayor, in one place so that Boston residents can quickly follow all of these local sources with one tap.
 
···
 
 [https://bsky.app/profile/bikesky.social](https://bsky.app/profile/bikesky.social)
 
-A bicycle rider named Derek van Vliet took it upon himself to organize a community on Bluesky for bike enthusiasts. He called it "Bikesky", and it now has over 12,000 followers. It also supports almost every single one of Bluesky's unique features such as custom feeds, labelers, starter packs, and even a moderation service. 
+A bicycle rider named Derek van Vliet took it upon himself to organize a community on Bluesky for bike enthusiasts. He called it "Bikesky", and it now has over 12,000 followers. It also supports almost every single one of Bluesky's unique features such as custom feeds, labelers, starter packs, and even a moderation service.
 
 The Bikesky labeler lets a community member add a tag to their profile to display what kind of bike enthusiast they are. These labels range from "Tandem Bike Partner", "Recumbent Rider", to even "Folding Bike Fan". This tool makes it easy for community members to recognize and connect with one another, especially those that share common interests or traits.
 
···
 
 Once you've started posting on Bluesky, there might come a time where you need to see if what you're doing is having any effect. How you go about investigating this will largely depend on your specific goals and needs, but in general here are some of the key areas you can pay attention to:
 
-- Follower count  
-- Engagements received (likes, reposts, replies, mentions)  
-- Engagement rate  
+- Follower count
+- Engagements received (likes, reposts, replies, mentions)
+- Engagement rate
 - Website traffic from Bluesky
 
 Unlike other major social media platforms, Bluesky does not yet offer in-app analytics or social media management features that you might be accustomed to. Thanks to its free and public API though, dozens of third-party social media management tools have popped up that can help fill the gap.
 
-While most of these tools are free for anyone to use, they vary widely in terms of the quality and set of features they provide. The right combination of tools for you will depend on what you're trying to accomplish or track. If you're a for-profit business with a marketing budget, consider donating or leaving a tip for the creator of the tool you end up using the most! 
+While most of these tools are free for anyone to use, they vary widely in terms of the quality and set of features they provide. The right combination of tools for you will depend on what you're trying to accomplish or track. If you're a for-profit business with a marketing budget, consider donating or leaving a tip for the creator of the tool you end up using the most!
 
 ### Analytics
 
-* [Bluesky Meter](https://blueskymeter.com/)   
-* [Skykit](https://skykit.blue/)   
-* [Blueview](https://blueview.app/)   
-* [Skyzoo](https://skyzoo.blue/)   
-* [Alt Text Rating](https://cred.blue/alt-text)   
-* [Fedica](https://fedica.com/)   
+* [Bluesky Meter](https://blueskymeter.com/)
+* [Skykit](https://skykit.blue/)
+* [Blueview](https://blueview.app/)
+* [Skyzoo](https://skyzoo.blue/)
+* [Alt Text Rating](https://cred.blue/alt-text)
+* [Fedica](https://fedica.com/)
 * [Best time to post](https://besttimetopost.blue/)
 
 Note: there is no way to count the number of views/impressions that a Bluesky post gets. The core metrics for a post are limited to likes, replies, quotes, and reposts.
 
 ### Cross-posting and Scheduling
 
-* [Buffer](https://buffer.com/)   
-* [Fedica](https://fedica.com/)   
+* [Buffer](https://buffer.com/)
+* [Fedica](https://fedica.com/)
 * [CoSchedule](https://coschedule.com/)
 
 ### Monitoring
 
-* [deck.blue](https://deck.blue/)   
-* [graze.social](https://graze.social/)   
+* [deck.blue](https://deck.blue/)
+* [graze.social](https://graze.social/)
 * [ClearSky](https://clearsky.app/)
 
 ### Utilities
 
-* [Network Analyzer](https://bsky-follow-finder.theo.io/)   
-* [Skeetbeaver](https://skeetbeaver.pages.dev/)  
+* [Network Analyzer](https://bsky-follow-finder.theo.io/)
+* [Skeetbeaver](https://skeetbeaver.pages.dev/)
 * [Boat](https://boat.kelinci.net/)
 
 ## Risk Mitigation
···
 
 In addition to all of the usual touchy subjects in social settings such as politics and religion, Bluesky in particular has several vocal sub communities that are critical or outright opposed to the following issues:
 
-* Artificial Intelligence (especially Image Generation)  
-* Cryptocurrency and Blockchain 
+* Artificial Intelligence (especially Image Generation)
+* Cryptocurrency and Blockchain
 * Big Tech (Facebook, Google, etc)
 
 If your brand provides products or content that cover any of these topics, keep in mind that you could encounter some pushback or even aggression in the replies to your posts at times. You can reduce the degree to which this becomes an issue by communicating clearly and being prepared with some mitigation strategies.
···
 
 ##### Post Interaction Settings (Thread gates)
 
-At any moment you can change who is able to reply to or quote your posts. If a potentially risky or sensitive post starts getting traction outside of your direct audience, you could always preemptively restrict who has permission to reply and quote in order to avoid unwanted engagement. 
+At any moment you can change who is able to reply to or quote your posts. If a potentially risky or sensitive post starts getting traction outside of your direct audience, you could always preemptively restrict who has permission to reply and quote in order to avoid unwanted engagement.
 
 ![Screenshot showing Bluesky's post interaction settings interface, which allows you to control who can reply to or quote your posts](screenshots/post-interaction-settings.png)
 
···
 
 ### Active Monitoring
 
-To stay ahead of the curve, you might want to consider utilizing a few third-party tools that can give you insight into how people are talking about your brand or industry. 
+To stay ahead of the curve, you might want to consider utilizing a few third-party tools that can give you insight into how people are talking about your brand or industry.
 
 #### Custom Feeds
 
 The simplest approach to begin active monitoring is by creating a special "brand mentions" feed using a feed builder tool like [Graze](https://www.graze.social/) which we talked about earlier. This is a unified feed that can be configured granularly to show you a lot more than what the "mentions" part of your notifications can. For instance, you can configure a feed to show you all posts on the network if they match any of the following criteria:
 
-* @ mentions of your brand accounts  
-* mentions of your brand name that aren't explicitly tagged with an @  
+* @ mentions of your brand accounts
+* mentions of your brand name that aren't explicitly tagged with an @
 * posts containing links that contain your domain name
 
 You could even configure a "competitors" feed that displays similar information but for one of your key competitors if you want to stay in the loop with what's happening to them.
···
 
 For larger brands and organizations with development resources and heightened monitoring needs, you can directly tap into [the live stream of raw data flowing through the network](https://docs.bsky.app/blog/jetstream) to get virtually instantaneous alerts. This mechanism is commonly referred to as accessing the Bluesky/ATProto "firehose", and it requires highly technical skills to implement effectively. For this reason, most people should just rely upon a feed builder like Graze.
 
-#### (Unfollow) Tracker
+#### Bsky Tracker
 
-While the name is focused upon one specific feature, [this third-party app](https://blueskyapp.app/) actually offers a variety of monitoring features in addition to just showing you when an account unfollows you. You can also see blocks, when people deactivate, or when accounts are banned.
+[This third-party app](https://blueskyapp.app/) offers a variety of monitoring features, including numbers of recent follows and unfollows associated with your account, and views for showing blocks, likes, when accounts are banned, post analytics, and more.
 
 #### Clearsky
 
···
 
 ## Next Steps
 
-While Bluesky has only been on the social media scene for a tiny fraction of the industry's history, it has already made significant strides towards creating a more consumer-friendly platform and foundation upon which a healthier system could emerge. 
+While Bluesky has only been on the social media scene for a tiny fraction of the industry's history, it has already made significant strides towards creating a more consumer-friendly platform and foundation upon which a healthier system could emerge.
 
 Establishing yourself as a brand or creator early in the journey positions you for the potential benefits that could come if the AT Protocol succeeds in its mission.
 
···
 
 Thanks for reading!
 
-Dame  
-[Find me on Bluesky (@dame.is)](https://bsky.app/profile/dame.is)
+Dame
+[Find me on Bluesky (@dame.is)](https://bsky.app/profile/dame.is)