refactor: Minor template cleanup for SEO

src/http.rs

···
     slug: String,
     title: String,
     created_at: String,
+    created_at_date: String,
+    aturi: String,
 }
 
 impl TryFrom<Post> for PostDisplay {
···
 
     fn try_from(post: Post) -> Result<Self> {
         Ok(PostDisplay {
+            aturi: post.aturi,
             slug: format!("{}-{}", post.record_key, post.slug),
             title: post.title,
             created_at: post.created_at.format("%Y-%m-%d %H:%M UTC").to_string(),
+            created_at_date: post.created_at.format("%Y-%m-%d").to_string(),
         })
     }
 }
···
         .map(PostDisplay::try_from)
         .collect::<Result<Vec<_>>>()
 }
-
-#[cfg(test)]
-mod tests {
-    use super::*;
-    use crate::storage::Post;
-    use chrono::Utc;
-    use serde_json::Value;
-
-    #[tokio::test]
-    async fn test_post_display_creation() {
-        let post = Post {
-            aturi: "at://did:plc:test/com.example.blog/post1".to_string(),
-            cid: "bafy123".to_string(),
-            title: "Test Post".to_string(),
-            slug: "test-post".to_string(),
-            content: "bafy456".to_string(),
-            record_key: "post1".to_string(),
-            created_at: Utc::now(),
-            updated_at: Utc::now(),
-            record: Value::Null,
-        };
-
-        let display = PostDisplay {
-            slug: post.slug,
-            title: post.title,
-            created_at: post.created_at.format("%Y-%m-%d %H:%M UTC").to_string(),
-        };
-
-        assert_eq!(display.slug, "test-post");
-        assert_eq!(display.title, "Test Post");
-        assert!(display.created_at.contains("UTC"));
-    }
-}

templates/index.html

···
 {% block title %}Smoke Signal Blog{% endblock %}
 {% block head %}
 <meta name="description" content="The Smoke Signal Events blog.">
-<link rel="canonical" href="{{ external_base }}/">
 <meta property="og:title" content="Smoke Signal Events Blog" />
 <meta property="og:type" content="website" />
 <meta property="og:url" content="{{ external_base }}/" />
 <meta property="og:description" content="The Smoke Signal Events blog." />
 <meta property="og:site_name" content="Smoke Signal Events Blog" />
+<link rel="canonical" href="{{ external_base }}/">
+<script type="application/ld+json">
+{
+    "@context": "https://schema.org",
+    "@type": "Blog",
+    "name": "Smoke Signal Events Blog",
+    "description": "The Smoke Signal Events blog.",
+    "url": "{{ external_base }}/",
+    "author": {
+        "@type": "Person",
+        "name": "Nick Gerakines",
+        "url": "https://bsky.app/profile/ngerakines.me"
+    },
+    "publisher": {
+        "@type": "Organization",
+        "name": "Smoke Signal",
+        "url": "https://bsky.app/profile/smokesignal.events"
+    }
+}
+</script>
 {% endblock %}
 {% block content %}
 <main>

templates/post.html

···
 {% block title %}{{ post.title }} - Blahg{% endblock %}
 {% block head %}
 <meta name="description" content="{{ post.title }} posted by @smokesignal.events on {{ post.created_at }}">
-<link rel="canonical" href="{{ external_base }}/">
 <meta property="og:title" content="{{ post.title }}" />
 <meta property="og:type" content="website" />
 <meta property="og:url" content="{{ external_base }}/posts/{{ post.slug }}" />
 <meta property="og:description" content="{{ post.title }} posted by @smokesignal.events on {{ post.created_at }}" />
 <meta property="og:site_name" content="Smoke Signal Events Blog" />
+<link rel="canonical" href="{{ external_base }}/posts/{{ post.slug }}">
+<link rel="alternate" href="{{ post.aturi }}" />
+<script type="application/ld+json">
+{
+    "@context": "https://schema.org",
+    "@type": "BlogPosting",
+    "headline": "{{ post.title }}",
+    "datePublished": "{{ post.created_at_date }}",
+    "dateModified": "{{ post.created_at_date }}",
+    "url": "{{ external_base }}/posts/{{ post.slug }}",
+    "author": {
+        "@type": "Person",
+        "name": "Nick Gerakines",
+        "url": "https://bsky.app/profile/ngerakines.me"
+    },
+    "publisher": {
+        "@type": "Organization",
+        "name": "Smoke Signal",
+        "url": "https://bsky.app/profile/smokesignal.events"
+    }
+}
+</script>
 {% endblock %}
 {% block content %}
 <main>