relay: code tweaks, README, and helper scripts for self-hosting (#689)
- Makefile command to build dashboard
- small refactors and simplifications of bigsky env var and CLI arg
parsing; should be safe to merge and deploy to prod
- disable some Relay features by default when bigsky is run (like
"aggregations" and "spidering")
The helper bash scripts are a bit duplicate with `gosky` commands, and
aren't super important, I can yank those if they seem too redundant.
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