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I believe we are at a similar juncture with social apps as we have been with open source thirty five years ago. **There's a new movement on the block.** I like to call it *"open social"*. There are competing visions for what "open social" should be like. I think the [AT Protocol](https://atproto.com/) created by Bluesky is the most convincing take on it so far. It's not perfect, and it's a work in progress, but there's nothing I know quite like it.
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(Disclosure: I used to work at Bluesky on the Bluesky client app. I wasn't involved in the protocol design. I am a fan, and this post is my attempt to explain why.)
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In this post, I'll explain the ideas of the AT Protocol, lovingly called *atproto*, and how it changes the relationship between the user, the developer, and the product.