···11+---
22+title: Audience - Community - Product
33+link: https://latecheckout.substack.com/p/the-framework-to-find-traction-for
44+tags:
55+ - article
66+ - marketing
77+ - distribution
88+published: 2023-01-12
99+author:
1010+ - Greg Isenberg
1111+---
1212+Audience - Community - Product framework described by Greg Isenberg in [The Framework to Find Traction for your Product](https://latecheckout.substack.com/p/the-framework-to-find-traction-for)
1313+1414+> how to get traction with your product idea through building audiences and community.
1515+<!-- more -->
1616+> The three components I’ve laid out — Audience, Community, and Product — comprise the funnel for building a business in 2023. I call it the **ACP Funnel.**
1717+>
1818+> **Audience:** bring people into the stories you’re telling
1919+>
2020+> **Community:** create a space for people who love your stories and identify with your brand
2121+>
2222+> **Product:** give your community a product to achieve their goal and improve their own story
2323+
+17
_notes/BorisFund.md
···11+---
22+permalink: /borisfund/
33+---
44+I’m running a personal, independent [[Open Collective]] in order to further my interest in [[pooling capital and collaboration]].
55+66+I thought about this around the same time as seeing [[Initiative on Sponsorship Forwarding]], where the author Anthony Fu has also [setup a personal collective](https://opencollective.com/antfu).
77+88+## Open Collective
99+1010+I’ve hooked up Stripe to my personal account to accept funds.
1111+1212+Being in Canada, I’ve also setup Interac to send funds directly.
1313+1414+#todo
1515+- setup OC - logo, description
1616+- embed OC widget here
1717+- select some initial projects
_notes/Greg Isenberg.md
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+18
_notes/Idle Ventures.md
···11+---
22+link: https://idle.ventures
33+tags:
44+ - venturestudio
55+---
66+One of [[Joan Westenberg]]’s projects
77+88+> we are a portfolio company + studio + fund. we build audience, community and product based businesses.
99+1010+[idle thoughts](https://paragraph.xyz/@idle/) is the blog on [[Paragraph]].
1111+1212+Use the [[ACP]] framework
1313+1414+> **Audience:** F++k yelling into the void. We craft stories that stick, messages that matter, and vibes that resonate.
1515+>
1616+> **Community:** We’re talking cult-level devotion, minus the creepy stuff. Think of your followers morphing into a badass army of brand warriors.
1717+>
1818+> **Product:** Launching products shouldn't feel like a Hail Mary pass. We think of ACP like having a crystal ball. Co-create with your tribe and watch them line up.
+14
_notes/Initiative on Sponsorship Forwarding.md
···11+---
22+link: https://antfu.me/posts/sponsorship-forwarding
33+published: 2024-04-19
44+author:
55+ - Anthony Fu
66+tags:
77+ - commonsfunding
88+ - opensource
99+---
1010+A discussion on “front facing” projects that can find funding and sponsorship directly, be underlying dependencies that find it a challenge of awareness.
1111+1212+Front facing projects should be “forwarding” sponsorships on to their dependencies. GitHub Sponsors makes this extremely inefficient / expensive of tax overhead.
1313+1414+The author [Anthony Fu is experimenting with using a personal collective](https://opencollective.com/antfu) on [[Open Collective]] in order to pool funds and curate which dependencies they should go to.